I help companies turn product brilliance into content that converts.
Marketing and communications strategies that grow awareness, trust, and revenue.
Content strategy and messaging that speaks to non-technical decision makers
Thought leadership campaigns that attract and educate qualified prospects
LinkedIn strategy and web content that inspires across buying journeys
Why should I care?
You might hear me ask this often. In 15+ years of marketing, product, and communications leadership, I’ve yet to find a question better at chiseling away the facade of features and jargon that keep too many innovations and organizations from breaking through. And that’s what I love to do.
I specialize in getting to the heart of what makes a product or service matter, and building the strategy and content to make it resonate.
So, why should you care?
Because bridging the gap between in-house expertise and audience understanding:
✔️ Accelerates awareness and market visibility
✔️ Makes innovation accessible to non-technical buyers, investors, and partners.
✔️ Delivers more qualified leads and shortens customer journeys
✔️ Improves acquisition rates
✔️ Builds long-term trust and equity through strategic communications and content systems
I partner with people who:
Are technical experts seeking to influence decision makers with the help of a senior-level marketing and messaging partner
Are crazy passionate about their products and services, but can’t seem to connect to their target audiences
Know their marketing is feature-heavy and need a product and marketing pro to produce unique content that delivers benefits and outcomes
Have invested in website blogs, white papers, and resources that are sitting unseen when they should be meeting your audience where they’re at
“Working with Marc is like teaming up with that one friend who always has your back—and delivers. He’s a natural when it comes to boosting reach and engagement.”
~ Jen Fredette, Digital Communications Manager, The Biomimicry Institute
An accomplished marketing leader with wild experience.
I most recently served as the Director of Marketing and Communications for The Biomimicry Institute, where I led strategy and the creation of content that doubled social media followers, increased donations, and grew program participation. I loved creating campaigns that translated breakthrough scientific innovations into clear, engaging stories and content that educated as much as it wowed. By working with science communicators, startups, program leads, and media partners, I helped grow awareness for nature-inspired solutions tackling everything from microplastic pollution to regenerative farming.
My story-driven approach is inspired by my time not only marketing small ship expeditions for Lindblad Expeditions and National Geographic, but leading product management for their world class experiences in Alaska, Canada, Mexico and Central America. Working to increase inventory and revenue by over 100% has given me a unique ability to shape a narrative across platforms, and ensure execution delivers on both brand and performance goals.
I utilize this broad experience to help organizations large and small nail their strategic marketing, channel strategy, and content creation. And I love nothing more than helping companies shorten the sales journey by bridging the crucial gap between in-house expertise and audience understanding.
When not working, I can be found somewhere outside in Maine with my young family and camera in hand.
Contact Marc.
marc@expeditionarydigital.com